Overview
A promotional video in which Claude Greisler and Serge Michel are introducing the new Armin Strom masterpiece.
The Client
Armin Strom is an innovative independent Swiss watchmaker, that is renowned for creating beautifully crafted skeletonized watches, which have been the core of their brand since 1967. The brand doesn't cease to do great things since and we're always here to help.
The Location
The footage was shot at the Armin Strom's headquarters, in the museum in Biel (Kunsthaus Centre d'art Pasquart) and in our studio in Zürich. First of all, filming at their headquarters gave us access to the in-depth process of this watch edition, as Armin Strom produces most of the parts in house. Moreover, white premises of their museum fit in the video perfectly, as they follow up with Armin Strom's pristine brand.
The Timing
Video shooting took place in September 2021 and was finished in a short amount of time after we got assigned to the project. Since Armin Strom is a returning customer, we are well coordinated together and have our focus set on nothing less but creating a masterpiece.