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Armin Strom

Tribute 1

A promotional video introducing the first edition of the new model created by Armin Strom – Tribute 1.

Client
Armin Strom
End Product
Promotional Video
Year
2021

Overview

A promotional video in which Claude Greisler and Serge Michel are introducing the new Armin Strom masterpiece.

The Client

Armin Strom is an innovative independent Swiss watchmaker, that is renowned for creating beautifully crafted skeletonized watches, which have been the core of their brand since 1967. The brand doesn't cease to do great things since and we're always here to help.

The Location

The footage was shot at the Armin Strom's headquarters, in the museum in Biel (Kunsthaus Centre d'art Pasquart) and in our studio in Zürich. First of all, filming at their headquarters gave us access to the in-depth process of this watch edition, as Armin Strom produces most of the parts in house. Moreover, white premises of their museum fit in the video perfectly, as they follow up with Armin Strom's pristine brand.

The Timing

Video shooting took place in September 2021 and was finished in a short amount of time after we got assigned to the project. Since Armin Strom is a returning customer, we are well coordinated together and have our focus set on nothing less but creating a masterpiece.

About the Brand

Armin Strom is a Swiss based luxury watch manufacturer with a rich history. Once the original founder, Mr. Armin Strom retired in 2006, the two young watch enthusiasts who frequented his workshop, Serge Michel and Claude Greisler.

Serge and Claude took over the company and continued the tradition of hand-skeletonized watch design. Newer designs and the way the two run Armin Strom brought in their unique way to the contemporary watchmaking and with that, the company rose to a whole new level.

About the Brand

Armin Strom is a Swiss based luxury watch munufacturer with a rich history. Once the original founder, Mr. Armin Strom retired in 2006, the two young watch enthusiasts who frequented his workshop, Serge Michel and Claude Greisler.

Serge and Claude took over the company and continued the tradition of hand skeletonized watch design. Newer designs and the way the two run Armin Strom brought in their unique way to the contemporary watchmaking and with that, the company rose to a whole new level.

Perfection down to the smallest detail.

Armin Strom definitely does not compromise when it comes to the decoration of their watches and the Tribute 1 is a perfect example of it. With its simple yet unique, technically-innovative design, Armin Strom redefines the classic dress watch. Knowing we need to draw out the watches attributes and eliminate any unnecessary distractions from the environment, we have decided together with Armin Strom to shoot the video at their museum dominated by the white background.

Another thing why shooting the video at their museum was highly beneficial was because the white backgrounds go perfect with Armin Strom’s clean brand, and it also added the high key modern look we were aiming for to showcase this contemporary masterpiece. Armin Strom keeps advancing forward with their new inventions and sets standards for the watchmaking industry. We’re honored to be a part of their journey and help them do great things with our video producing skills.

Thank you, Armin Strom

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

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