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Watch Industry Video Packages

CONTENT & INSPIRATION

About this page

Below, we listed the most common video types used in the watch industry, which can generate the biggest revenue impact, at least based on our experience.

All videos are created by keeping the guidelines of the brand identity in mind. All of the samples below were created uniquely for the brand that is represented in them. Your video will, naturally, be adapted to your brand identity. 

Before each project we’d love to discuss the project with you, together. We always keep an open mind and add our professional input to the ideas, so that the result can meet all of your goals. 

For longer videos, we always suggest creating shorter teasers as well. These can help push the main video on all platforms, and as a result, generate more views.

Studio Videos
Storytelling Videos
Review Style Videos
Branding Videos
Price List

Studio Product Videos

This section focuses on the videos that we shoot in a studio setting. The videos excel at showing the beautiful details of each watch, so that your buyers can appreciate the intricate attention to detail put into every timepiece.

Watch Reveal

What is it?
A simple showcase of a watch.

Suggested Duration?
14.9 seconds.

Suggested use?
Website, E-Shop, YouTube, Instagram, Facebook, Twitter

360 Watch Rotation

What is it?
360° rotation that showcases the entire watch.

Suggested Duration?
35 seconds.

Suggested use?
Website, E-Shop, Instagram, Facebook, education for sales staff

Timelapse Showcase

What is it?
For watches that do not have a very dynamic dial, we create a timelapse that showcases the passing of the hour and minute indicators. For example, the timelapse duration is 1 hour, which, in the end, results in a 15 second video.

Suggested Duration?
15 seconds.

Suggested use?
Website, E-Shop, Instagram, Facebook, Linkedin, TikTok

Watch Specs

What is it?
With the help of visual elements such as graphics and animations, we point out the most important characteristics of the watch and its basic technical details.

Suggested Duration?
20-45 seconds depending on the watch features.

Suggested use?
Website, E-Shop, YouTube, Instagram, Facebook, Linkedin, TikTok, Twitter, education for sales staff

Advanced Product Video

What is it?
A product video that showcases the entire watch/collection along with all of its details, with the help of macro/close-up shots. Keeping the brand identity in mind, the goal is to evoke more emotion and relatability, all while showing the entire watch, from A-Z. The video can be used on all digital platforms, as well as watch fairs, events, watch shop displays etc.

Suggested Duration?
45-60 seconds.

Suggested use?
Website, E-Shop, YouTube, Instagram, Facebook, Linkedin, TikTok, Twitter, education for sales staff

Storytelling Product Videos

As advertising moves from the impersonal to the personal, it is very important to strike a personal note with your buyers. How will they use your product? What will it give them, that other products cannot? This is what storytelling product videos focus on showing.

Lifestyle Video

What is it?
A video showing a potential owner (or multiple owners) using the watch in various locations, giving the consumer a real-life perspective of the usefulness of the watch. The owners can either be models or brand ambassadors and other influencers, should you wish to associate your brand with specific people. The video in general gives the watch a more targeted commercial appeal and evokes additional emotions and relatability.

Suggested Duration?
Up to 90 seconds.

Suggested use?
Website, E-Shop, YouTube, Instagram, Facebook, Linkedin, TikTok, Twitter

Story Video

What is it?
The story, design idea and inspiration behind the watch, showing also the manufacturing elements and details of the watch itself. It is used to elevate the idea behind the watch, build brand awareness and to create more opportunities for the viewer to relate to the product and brand. This type of video motivates the customer for a potential purchase, since it is also capable of striking an emotional note.

Suggested Duration?
Up to 5 minutes.

Suggested use?
Website, E-Shop, YouTube, Instagram, Facebook, Linkedin, TikTok, Twitter, education for sales staff

Review Style Videos

Review style videos are great for creating content that thoroughly explains your product to your audience. Consumers want to make informed decisions when they are considering the purchase of one brand over another, with a review style video, you can provide them with the needed information.

Watch/ Collection Review With Voice Over

What is it?
A detailed watch/collection review with a scripted voice over. The voice actors can be either male or female and can be recorded in multiple languages. The goal of the video is to explain the entire watch/collection and its features to potential buyers or sales staff, for educational purposes. The video focuses heavily on aligning with the brand identity.

Suggested Duration?
Up to 6 minutes – one watch
Up to 12 minutes – collection

Suggested use?
Website, E-Shop, YouTube, Facebook, education for sales staff.

Watch Review with Host

What is it?
A detailed watch review with a host. In order to align the video with the brand identity, it can be filmed in different locations (studio setups, rooms, outdoors…). The video style focuses on feeling like a 1-on-1 conversation between the audience and the host. Content-wise, we present the entire watch and its features to a potential buyer, but it can also be used for educational purposes (for sales teams etc.). 

Suggested Duration?
Up to 6 minutes – one watch
Up to 12 minutes – collection

Suggested use?
Website, E-Shop, YouTube, Facebook, education for sales staff

How it´s made - Watch Review

What is it?
A video showing the manufacturing and assembly process of the watch or collection. It features a detailed explanation of the manufacturing process, components, and features of the watch. It is used to show the potential customer (or sales/marketing staff) how the watch and its components are made, and how much work is required to arrive from the concept to the final product. 

Suggested Duration?
Up to 12 minutes.

Suggested use?
Website, E-Shop, YouTube, Facebook, Linkedin, education for sales staff

Branding Videos

Among all the possible brands that a consumer can choose from, yours stands out in a unique way. Let us help you to show the story and philosophy of your brand, by showing how your product design and production reflects those values.

Event Video

What is it?
A video showing an event, capturing the essence of its mood, location, attendees and products. This video helps with creating brand awareness by capturing a special moment in time.

Suggested Duration?
Up to 120 seconds.

Suggested use?
Website, YouTube, Instagram, Facebook, Linkedin, TikTok

Fair/ Exhibition Video

What is it?
A video capturing the mood of a fair, company booth, exhibited products and events. It helps to create brand awareness, captures a special moment in time and also showcases the latest watch models. 

Suggested Duration?
Up to 120 seconds.

Suggested use?
Website, YouTube, Instagram, Facebook, Linkedin, TikTok

Boutique/ Location Promo Video

What is it?
A video showing where your boutique or shop is located, capturing the mood of the location and the employees, as well as showcasing the products that are being offered there.

Suggested Duration?
Up to 2 minutes.

Suggested use?
Website, YouTube, Instagram, Facebook, Linkedin, TikTok, education for sales staff

Brand Image Video

What is it?
A video presenting the company’s story, its values, products, employees, location, infrastructure and achievements. The video helps to build brand awareness and gives the company credibility, as well as personality, which in turn, helps the company to further grow its image.

Suggested Duration?
Up to 2 minutes.

Suggested use?
Website, YouTube, Instagram, Facebook, Linkedin, TikTok, education for sales staff

Price list for all videos is available by e-mail.

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