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Krayon

Anywhere - OnlyWatch 2021 Edition

A product video showcasing the unique limited timepiece reserved for the Only Watch 2021 exhibition in Monaco Yacht Show. 

Client
Krayon
End Product
Product Video
Year
2021

Overview

Unique artistic creation made by Krayon, inspired by Claude Monet’s impression – rising sun.

The Client

It was a pleasure to say yes to this project when Krayon contacted us to create a custom product video. Knowing that Krayon is well known in the watch industry for their artistic approach to watchmaking sparked our creativity resulting in a stunning product video.

The Location

This incredible timepiece was shot in our studio in Zürich, Switzerland. With our specialized equipment and environment that allowed us light manipulation we captured the incredible details of the delicate miniature mozaic presented on the dial of the watch.

The Timing

Krayon contacted us to create a custom product video for their unique Anywhere model for the 2021 OnlyWatch charity auction. The auction took place in Geneva where this beautiful creation raised funds for Duchenne muscular dystrophy (DMD) research.

About the Brand

Krayon is a Swiss watch brand founded by the gifted watch design engineer Mr. Remi Maillat in 2013. Even though it is a newer brand, it is undoubtedly establishing its place among watchmaking giants.

The most distinctive feature that launched Krayon on the high-end of the watchmaking happened with the second creation, Anywhere. With its unprecedented feature of indicating the duration of the day and the time at which the sun rises and sets at any given point on the globe. We can agree that this is a truly remarkable feature not many even dared to attempt to create.

About the Brand

Krayon is a Swiss watch brand founded by the gifted watch design engineer Mr. Remi Maillat in 2013. Even though it is a newer brand, it is undoubtedly establishing its place among watchmaking giants.

The most distinctive feature that launched Krayon on the high-end of the watchmaking happened with the second creation, Anywhere. With its unprecedented feature of indicating the duration of the day and the time at which the sun rises and sets at any given point on the globe. A truly remarkable feature not many even dared to attempt to create.

Definitely a work of art down to the smallest details.

Remi Maillat’s everyday experiences push him to imagine new watchmaking solutions. He’s mostly drawing inspiration from nature, combining it with mathematical abstraction to create unique masterpieces. Besides the advanced functionality, anywhere is an extraordinary art piece decorated with mozaic hand-paint in miniature.

This is exactly why we suggested to the client to do a video with graphics, so we could emphasize and draw the attention to certain parts of the watch and maximize viewer’s experience. It was a pure joy to get creative with light exposure and give this timepiece the spotlight it deserves.

Thank you, Krayon

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.
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