Bucherer - Time of Icons

Promotional video and photography for the Bucherer’s work ‘Time of Icons – Icons of Time’.


Client	Bucherer 1888
End Product	Promotional Video and Photography
Year	2024

Overview

A content package featuring a captivating promotional video and exquisite photography, designed exclusively for Bucherer, unveiling their latest work ‘Time of Icons – Icons of Time’. video and photography.

The Client

Our loyal client Bucherer is a retailer in the world of horology and fine jewelry. They requested us to create content for the unveiling of their new book.

The Location

The content for this project was created in the blackout room of our studio, where we captured every detail of this timeless work with precision and artistry.

The Timing

Following the shooting day in the studio, we refined the shots in post production. The content was prepared ahead of time for the book's reveal in April 2024.

About the Project

Our client Bucherer entrusted us with the task of creating a captivating promotional video for their latest literary masterpiece, ‘Time of Icons – Icons of Time’ made in collaboration with the rockstar photographer Hannes Schmid.

With a fun twist, this book transforms its title from ‘Time of Icons’ to ‘Icons of Time,’ hinting at its rich content that merges the worlds of horology and music across the ages. To present this in the video, we explored various angles of the book cover and mixed them with close-up shots, slightly unveiling the book’s content to spark curiosity and intrigue amongst viewers.

About the Project

'Time of Icons - Icons of Time' is a fusion of art and craftsmanship.

Alongside the promotional video, our package for this project also included a collection of captivating photos, presenting the cover featured in black and white version, and also the rich content of the book featuring Hannes Schmid’s timeless rockstars photography.

We used various lenses from our inventory in order to achieve the old fashioned lighting effects which would give the photography a slight ‘retro’ look. This photography was used as a promotional material for Bucherer’s website, and also various articles and social media content presenting the project.

Thank you, Bucherer

Behind the scenes of the ‘Time of Icons’ photography shooting day in the blackout room of our studio.

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.