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Atelier Holgur

Frømand

Launch of the Atelier Holgur’s first watch – Frømand.

 

 

Client
Atelier Holgur
Product
Product Launch Campaign
Year
October 2022

Atelier Holgur

Frømand

Launch of the Atelier Holgur’s first watch – Frømand.

 

 

Client
Atelier Holgur
Product
Product Launch Campaign
Year
October 2022

Overview

A campaign combining video and photos aiming to make Atelier Holgur’s first divers watch – Frømand successfully launched and recognized in the watch industry.

 

 

The Client

Atelier Holgur was not founded only out of the desire to create watches, but also to protect the planet through supporting ocean conservation projects.

The Location

The video and photo material was created in our fully equipped studio in Zurich, where we stylized photos to match the divers' watch thematics.

The Timing

The material was prepared and ready to launch just in time for the Singapore watch fair in October 2022, where Frømand made its debut.

About the Brand

Atelier Holgur is a new independent brand based in Singapore that takes pride in raising awareness about ocean’s conservation and exploration by creating divers watches.

About the Brand

Atelier Holgur is a new independent brand based in Singapore that takes pride in raising awareness about ocean’s conservation and exploration by creating divers watches.

The divers watch - redefined.

Video Material

The campaign included our full video package with suspenseful watch teasers, watch reveal videos, wrist roll and product videos showcasing the watches’ details with the help of close-up shots. These videos were a great starting point for expanding Atelier Holgur’s audience and raising awareness about their new timepiece.

Play Video
Play Video
Play Video
Play Video

Video Material

The campaign included our full video package with suspenseful watch teasers, watch reveal videos, wrist roll and product videos showcasing the watches’ details with the help of close-up shots. These videos were a great starting point for expanding Atelier Holgur’s audience and raising awareness about their new timepiece.

Play Video
Play Video
Play Video
Play Video

Photo Material

To ensure the successful launch of Atelier Holgur first watch – Frømand, we created astonishing high quality photo material – soldier shots, stylized photos, wristshots and macro shots of the Frømand. Quality photos can maximize engagement and set a high standard of the product’s quality.

Photo Material

To ensure the successful launch of Atelier Holgur first watch – Frømand, we created astonishing high quality photo material – soldier shots, stylized photos, wristshots and macro shots of the Frømand. Quality photos can maximize engagement and set a high standard of the product’s quality.

Graphics

The campaign also included graphics intended for Atelier Holgur’s Instagram. We created graphics for stories and posts. To introduce the new timepiece to Atelier Holgur’s audience, we prepared an informative image carousel displaying incredible visuals and statistics of the watch.

Graphics

The campaign also included graphics intended for Atelier Holgur’s Instagram. We created graphics for stories and posts. To introduce the new timepiece to Atelier Holgur’s audience, we prepared an informative image carousel displaying incredible visuals and statistics of the watch.

Influencer
Campaign

For the launch of Atelier Holgur’s new watch, we organized an influencer campaign to increase brand awareness and generate buzz around the product. First, we identified and reached out to a list of influencers in the watch industry who had a strong following and engaged audience within the target demographic. The campaign resulted in a significant increase in brand awareness, engagement, and sales. The influencers’ content generated a lot of reach on social media, resulting in Holgur’s new watch being featured in various publications and media outlets. Overall, the influencer campaign was a success, and we were able to achieve our goals of increasing brand awareness and generating excitement around the new watch launch.

Number of influencers reached out to

15

Number of influencers who participated

10

Total of unique accounts reached on social media

300,000

Total amount of impressions

450,000

Engagement in form of likes and comments

6,000

Increase in website traffic during the campaign

16,278%

Influencer
Campaign

For the launch of Atelier Holgur’s new watch, we organized an influencer campaign to increase brand awareness and generate buzz around the product. First, we identified and reached out to a list of influencers in the watch industry who had a strong following and engaged audience within the target demographic. The campaign resulted in a significant increase in brand awareness, engagement, and sales. The influencers’ content generated a lot of reach on social media, resulting in Holgur’s new watch being featured in various publications and media outlets. Overall, the influencer campaign was a success, and we were able to achieve our goals of increasing brand awareness and generating excitement around the new watch launch.

15

Number of influencers reached out to

10

Number of influencers who participated

300,000

Total of unique accounts reached on social media

450,000

Total amount of impressions

6,000

Engagement in form of likes and comments

16,278%

Increase in website traffic during the campaign

Thank you, Atelier Holgur

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

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