IFLW

Promotional short with a twist, just in-time for the holiday season.


Client	IFLW
End Product	Christmas Commercial
Year	2021

Overview

A story driven Christmas commercial teasing IFLW’s beautiful
pouch collection as the hero every watch enthusiast deserves.

The Client

As part of their end-of-year marketing, IFLW reached out and asked us for help in creating a fun commercial for their watch pouch collection.

The Location

The entire video was filmed in Zürich, Switzerland. Since we needed a realistic location, we organized a lovely location in a modern, rustic, light-flooded flat.

The Timing

The entire project was communicated, planned, shot and delivered in November of 2021, just in-time to start advertising the video at the start of December.

About the Brand

The fun and passion of the IFLW brand are already conveyed in their very name – as you might have guessed, it stands for I F****** Love Watches! Naturally, we took the liberty of censoring the name a slight bit, but we’re sure our enthusiastic client wouldn’t mind. We love it, when a brand wears its heart on its sleeve.

IFLW describe themselves as watch nerds who love to challenge the boring and bring us the unusual, the new. Combining luxurious items with a touch of cool color, motion and innovation, they offer numerous hand-made products that can’t be found in ordinary watch stores. In fact, they absolutely love partnering up with smaller creators to bring their vision to life.

About the Brand

A tense atmosphere unraveling into a light-hearted story that fits the brand like a glove.

While the story is the front face of the advertising effort, we have also strategically partnered up with the Swiss influencer @many_dalir , whose following includes a very healthy base of members from the targeted audience.

For modern brands, social communication is becoming one of the leading sources of growth and predictors of success, and as such, working with talented influencers that match the brand’s vibe is one of the best ways to effectively use a video. Naturally, this is only possible with amazing clients, luckily, we’re blessed to be surrounded by them.

Thank you, IFLW

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.