Urwerk

A timelapse showing the UR-220’s intriguing movement.


Client	Urwerk
End Product	Product Timelapse Presentation
Year	2020

Overview

A product timelapse presentation of the UR-220’s movement.

The Product

Urwerk has contacted us looking for a solution to show off the uncommon movement of their UR-220 wristwatch.

The Location

The footage was captured in our studio in Zurich, where we have perfect control over various lighting and set conditions.

The Timing

The video was filmed and edited in August of 2020. Though simple, filming a timelapse can take hours to days.

About the Brand

It is always easy to identify a wristwatch made by the Swiss company URWERK. Their key signature of blending tradition with a futuristic vision, makes their timepieces extremely memorable, even in an industry as diverse as the watchmakers industry. The fact, that the company was born from the passion of two avid watchmakers and not as a business aimed at sky-high profits, undoubtedly contributes to their distinct style.

In order for the UR-220 to live up to URWERK’s potential, they topped off their creation with a very special cherry – a captivating movement which resets every 60 minutes. The perfect technique to show off this feature is by utilizing a time lapse, capturing a photograph every minute for a few hours helps this amusing feature shine in its full glory.

About the Brand

A buttery smooth timelapse is the result of a very diligent shoot with impeccably controlled filming conditions.

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.