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Simona Sgier for Migros

Influencer Marketing Video

Influencer marketing video for Simona Sgier intended to present health benefits of the Migros Vitamin C tablets to the younger audience on social media.

Client
Simona Sgier for Migros
End Product
Influencer Marketing Video
Year
2021

Overview

Short -but sweet- influencer marketing video advertisment made in partnership with Simona Sgier and Migros.

The Client

We were approached by Swiss social media influencer Simona Sgier with the request to make an interesting video which would help her present her morning health routine in partnership with Migros. This partnership was aiming to present Migros offer of Vitamin C tablets.

The Location

The video shooting took place in our studio in Zürich, where we got creative with different clothing and colorful backgrounds.

The Timing

We got contacted by Simona in early November of 2021. The video was shot in one day in our studio, where we also did the post production part. The whole process didn't take long and the video was ready to present to Simona's audience only 3 days after.

About the Client

Simona is an enthusiastic young individual taking immense interest in travel, fashion and healthy lifestyle. Her well built reputation in Swiss social media circles attracted Migros’ attention, and they have suggested working together.

Migros’ attention and the idea of the whole project was to grab young audience’s attention to the benefits of taking vitamin C along with their diet and to promote a healthy lifestyle. This is where our production came into play.

A fun social media presentation of Migros Vitamin C with the main star - adorable Simona Sgier.

To draw out the maximum potential of the social media, we suggested oding a fun and creative video reel followed by catchy music, with the strong intention to increase the viewers count and engagement of the both brands, Simona and Migros. To achieve this effect, we made plans for Simona to wear different T-shirts in several shots made, which we afterwards combined into a lively series of clips of Simona sipping Migros Vitamin C.

For the background of the video, we strategically used our orange-colored backdrop to indicate the connection to the orange-colored vitamin tablets and it added a fresh vibe to the whole video, knowing it would stand out in Simona’s instagram grid. As a video production, we understand the importance of having a clickable video for your product and, with Simona’s influential help, we provided a wonderful reel of Migros’ product.

Thank you, Simona and Migros

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

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