Novak M

Product video for the red dot award winning stretcher made by one of the industry leaders, Novak M.


Client	Novak M
End Product	Product Video
Year	2020

Overview

A short informational product video of Novak M’s award winning stretcher.

The Client

Novak M contacted us with the wish to create a short, yet sufficiently informative video showing off one of their flagship products, the Strecher SL.

The Location

The video features two filming locations, the use-case footage was captured in a smaller hospital, while the product videos where shot in a studio, both located in Slovenia.

The Timing

The concept phase started in May of 2020 and was filmed the very next month. Due to great client relationships, the post production phase was also very swift and finished within the same month.

About the Brand

Novak M has a singular, praise-worthy mission – bringing health treatment to a higher level. Through a line of red dot award winning products, they consistently show that they are the right company for the job.

The Strecher SL is a hydraulic patient transport trolley, a product that has successfully been on the market for quite a while, but deserved to be shown in its full glory to an even wider audience. The popularity stems from its main characteristics: comfort, utility and uncompromising adaptiveness.

About the Brand

The edit revolves around a clean, easy-to-understand depiction of the product, without the excessive need to explain every single intricacy.

Due to the medical nature of the industry, as well as the very clean and sleek design Novak M is known for, the location for the video always includes very spacious, bright environments that make the subtle grays of the product stand out.

While the video has a voice over track to go with, the simple on-brand graphics help illustrate key product features for mobile players, which often do not start playing sound unless specifically activated. The cherry on top is the footage full of carefully planned compositions and plenty of white space to let the viewers eye rest on the right parts of the shot.

Thank you, Novak M

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.