Martina Pink

Unique corporate identity direction with the signature pink color.


Client	Martina Pink
End Product	Corporate identity
Year	January 2023

Overview

A feminine corporate identity conveying a sense of playfulness and creativity, while also being capturing the attention of audiences who are drawn to its bold and distinct hue.

Client

Martina Pink approached us with the desire to set up a strong foundation for her newly founded business for cleaning services.

Aim

The client wanted a design that would make her distinctive from the similar businesses whilst keeping the feminine characteristics.

Services

Our package for corporate identity clients consists of 3 variations of stylescapes, 3 distinctive logo presentations, identity guides and deliverables.

CONSISTENCY

Identity Guide

Pink is a feminine color that expresses confidence, uniqueness and individuality. This is exactly why the founder of the company chose pink as the main color to represent her newly opened business. We set up the identity guide which serves as a foundation of the visual elements for the unique brand – Martina Pink.

different options

Logo Design

When designing a logo for Martina Pink, it was important to keep in mind the brand’s values and target audience. With the targeted audience such as schools, kindergartens and beauty salons, we thought a handwritten font would be suitable the most as it gives the impression of a feminine, personal and approachable touch to the design. We incorporated a stylized golden crown which is also often associated with femininity, as well as masterful services.

3 different variables

Stylescapes

We set the brand direction with the use of 3 variations of stylescapes, each one with a different approach to the desires of the client. You’ll find a feminine and gentle variation with pink and gold, youthful business stylescape with a combination of dirty pink and dark blue elements, and finally, rose pink stylescape inspired by dust particles interpreted as polka dots.

REAL-LIFE SIZE PREVIEW

Mockups

Mockups were an essential part of the branding process for Martina Pink. They allow the owner to visualize how her products or services will appear in real-world scenarios, enabling her to make informed decisions about design and marketing strategies to take in the future.

Stationary applications of the design

Stationary

Last part of the process for Martina Pink included the stationary design. We prepared business cards, envelopes and letterhead in the direction we decided upon.

Thank you, Martina Pink

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.