A series of promotional videos showcasing Davidoffs newest Chefs Edition cigar series.
Four master chefs, numerous local ingredients bursting with flavor, an eye for detail and our favorite cigar maker. This can hardly get any better… or can it?
Being happy with the results of the 2019 campaign, Davidoff contacted us once again to tease their 2021 Chefs Edition.
We set up a variety of shootings, taking us to multiple beautiful locations within Italy, Austria, Mexico, the USA and finally, completing the edit in Switzerland.
While the conception of the project had already started in June 2021, the videos were filmed and edited in August 2021.
Having skipped a year in 2020 due to the various logistical difficulties of COVID, Davidoff has continued its legacy of the Chefs Edition in 2021. For those who aren’t familiar with this line of delicious cigars yet, it is a collaboration between masters of cuisine and masters of cigars – all in the name of taste.
This year, Davidoff has partnered with Jorge Vallejo, Norbert Niederkofler, Juan Amador and Masa Takayama, 4 individuals who posess so many MICHELIN starts that they could create a small galaxy. Each chef working with their own flavor, combining their particular skill with the finest local ingredients, results in an offer that cigar lovers don’t want to pass up on. Despite not being avid cigar experts ourselves, this precious collaboration demonstrates our favorite attribute – quality.
Five countries, five videos, five opportunities to reveal this prized arrangement to the masses.
We were extremely happy to have had the chance of playing a small part in bringing these behind-the-scenes moments to a broader audience. The solid logistical base for visiting five different countries within two weeks has helped keep the project in scope throughout the entire process.
The videos were given a short-story format, allowing the viewers a small glimpse into the amount of passion and finesse that was required in order to create the Chefs Edition 2021 experience.
Thank you, Davidoff
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