Cyrus Watches

A promotional video for the world first Double Independant Chronograph Evolution


Client	Cyrus Watches
End Product	Promotional VIdeo
Year	2021

Overview

A promotional video that displays the latest addition to the Cyrus Watches family, Klepcys Dice- the world’s first double independant chronograph evolution.

The Product

We were approached by our returning customers Cyrus Watches once again, this time with a request to help them unveil their newest innovation - the world's first double independent chronograph evolution watch. It was our pleaseure to accept the challenge and help present another masterpiece created by Cyrus to the world.

The Location

The shots were captured in our custom studio in Zürich, which gives us maximal control over every light source and reflection, providing a perfect environment for capturing product footage. We combined the watch footage with Formula 1 footage for the dramatic effect resulting in a very dynamic promotional video.

The Timing

Our studio set up has become further refined, allowing us to capture footage at maximal quality, within a minimum time frame. The entire project was finalized in August 2021 and we have to say we made Cyrus team extremely happy with the results we provided.

About the Video

Cyrus Watches is a well known Swiss watch brand, especially recognizable for their insatiable quest for innovation. Their highly experienced team keeps the new timepieces coming and each one is unique with its shapes, depth, proportions and functions. We were delighted to hear that we are going to cooperate on another project together with Cyrus.

The idea behind the creation of the Klepcys Dice was born out of the need to measure the elapsed times between two consecutive sportsmen. To present this innovative function we edited the clips of the watch seamlessly with the footage of the HAAS F1 team with Mick Schumacher on board – the official timekeeper of the Cyrus Watches.

About the Video

This modern chronograph is the result of a deep reflection on the role of timing in sports competition.

The functions of the watch indicated that the promotional video should be dynamic and that it should reflect the sporty design of the watch.

To achieve this effect, we decided to play around with red and blue lightning, followed by energetic music. We managed to create a truly unique promotional video that gives you goosebumps.

Thank you, Cyrus Watches

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.