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Chronoswiss

The Craft of Guilloché

Promotional video giving a glimpse into the traditional process of crafting a Guilloché dial.
Client
Chronoswiss
End Product
Promotional Video
Year
2021

Overview

A cathartic look at the daily life of a master artisan and his very unique skillset,
which produces one of the worlds’ most cherished dial engravings.

The Client

Chronoswiss approached us with the wish to create a one-of-a-kind glimpse into one of the most prestigious crafts in the world.

The Location

The entire video was filmed in Lucerne, Switzerland, where one of the only rose engines in the world is located.

The Timing

The entire project was communicated, planned, shot and delivered in April and May of 2021.

About Guilloché

Throughout the years, watchmakers have found numerous ways of decorating, polishing and engraving dials in order to add something truly unique and beautiful to their watches. Even among these watches, a Guilloche dial is always bound to be one of the fan favorites, and not without reason.
Located in Lucerne, Switzerland, we can find one of the few perfectly working devices called rose engines. Only such an expertly crafted tool in unison with a true master operating it, is capable of creating one of the highly esteemed Guilloche dials. Once starting a dial, the artisan must finish it, for the pattern would be broken, as the pressure of the machine would change during its inactivity.

About Guilloché

Throughout the years, watchmakers have found numerous ways of decorating, polishing and engraving dials in order to add something truly unique and beautiful to their watches. Even among these watches, a Guilloche dial is always bound to be one of the fan favorites, and not without reason.
Located in Lucerne, Switzerland, we can find one of the few perfectly working devices called rose engines. Only such an expertly crafted tool in unison with a true master operating it, is capable of creating one of the highly esteemed Guilloche dials. Once starting a dial, the artisan must finish it, for the pattern would be broken, as the pressure of the machine would change during its inactivity.

Atmospheric footage and the perfect setting give us a moody, intimate look into one of the most beautiful artisan techniques in the world.

In order to capture the beauty and serenity of this masterful artisanship, we created an intimate setting in order to match the amount of passion and focus that goes into creating a single Guilloché dial.
Complete focus and an almost tangible bond with the object being engraved gives us a peek into one of the last havens unaffected by technology. Perhaps it is precisely because of this reason, that these exquisite dials are so highly valued among enthusiasts.

Thank you, Chronoswiss

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.