Jacob & Co and Bugatti have teamed up to simultaneously launch two new creations under the same name – Bugatti Tourbillon.
Client | Jacob & Co and Bugatti |
|---|---|
End Product | Promotional Content Creation |
Year | 2024 |
Overview
Our team was invited to be the exclusive content creators for the launch of Jacob & Co and Bugatti’s two new novelties – Bugatti Tourbillon.
The Client
Jacob & Co is one of our longest standing clients who we make regular content for. This time, we were honored to be invited as exclusive content creators for their collaboration with Bugatti for the launch of the Bugatti Tourbillon project.
The Location
We traveled to Bugatti headquarters, where we received a warm welcome. Their team gave us an in-depth tour of the facilities. After making the necessary adjustments to the set and the automotive displayed we commenced the project.
The Timing
We carefully organized every detail for the shoot. This included arranging the shooting schedule, selecting the wrist model, choice of wardrobe, and planning post-production, ensuring everything is perfectly set for the June 2024 launch.
About the Project
Jacob & Co approached us with the request to be the exclusive content creators for their next launch Bugatti Tourbillon. This launch was done in close partnership with Bugatti, who serves as their official timekeeper. We were thrilled to be among the first to witness these two unreleased novelties.
We produced a series of wrist roll videos, wrist photos, and styled shots of Jacob & Co’s timepiece, using Bugatti’s new hyper sports car as the stunning backdrop. The content we created was then spread out to various blogs, magazines and influential figures in the watch industry across the social media platforms.
About the Project
Our client Bucherer entrusted us with the task of creating a captivating promotional video for their latest literary masterpiece, ‘Time of Icons – Icons of Time’ made in collaboration with the rockstar photographer Hannes Schmid.
Jacob & Co approached us with the request to be the exclusive content creators for their next launch Bugatti Tourbillon. This launch was done in close partnership with Bugatti, who serves as their official timekeeper. We were thrilled to be among the first to witness these two unreleased novelties.
We produced a series of wrist roll videos, wrist photos, and styled shots of Jacob & Co’s timepiece, using Bugatti’s new hyper sports car as the stunning backdrop. The content we created was then spread out to various blogs, magazines and influential figures in the watch industry across the social media platforms.
Content creation can have a powerful impact on the product launches.
Wrist Photos
We created a series of wrist photos for Jacob & Co and Bugatti’s latest novelties, showcasing the intricate craftsmanship and luxury of these timepieces. These stunning images were strategically shared across various social media platforms, targeting influential communities within the watchmaking industry. By leveraging the reach and engagement we successfully amplified the visibility and allure of the new novelties with our content.
Product Photos
For the product photography of the new Jacob & Co Bugatti Tourbillon, we positioned the watch against various angles of the Bugatti car. This allowed us to capture the dynamic lines and elegant details of both the vehicle and the timepiece, emphasizing their shared values of innovation and exclusivity.
Wrist-Roll Videos
Our wristroll videos present both the Tourbillon watch and the Bugatti car in the background. In these short and fun videos intended for social media platforms, we blended the luxury and craftsmanship of the both incredible novelties.
See how our shooting day went!
Thank you, Jacob & Co and Bugatti
