Exclusive watch content creation and launch campaign of the Chronoswiss newest creation – the Delphis Dracula.
Client | Chronoswiss |
|---|---|
End Product | Promotional Video |
Year | 2024 |
Overview
An exclusive content campaign for the Chronoswiss’ newest creation – the Delphis Dracula, featuring the new generation of the Delphis collection.
The Client
Chronoswiss has been one of our valued clients for many years. For this launch, they entrusted us with their standard content package, including styled photos, wrist shots, macro photography, and a cinematic promotional video to showcase the Delphis Dracula in all its glory.
The Location
The entire shoot took place in our studio in Zürich, Switzerland. We uniquely designed the set to reflect the eerie allure of the Delphis Dracula, incorporating deep red hues, dramatic lighting, and even a touch of (fake) blood to enhance the Dracula theme.
The Timing
We carefully planned every aspect of the shoot, aiming to create top-notch content and build suspense leading up to the launch. The content was scheduled for release alongside the official unveiling of the Delphis Dracula in August 2024.
About the Project
Chronoswiss approached us with the task of creating content that would not only highlight the stunning craftsmanship of the Delphis Dracula but also draw in their audience in the dark, mysterious world the watch embodies.
Our team transformed our studio into a gothic haven where shadows and red LED lights played a crucial role in bringing the Delphis Dracula to life.
About the Project
Chronoswiss approached us with the task of creating content that would not only highlight the stunning craftsmanship of the Delphis Dracula but also draw in their audience in the dark, mysterious world the watch embodies.
Our team transformed our studio into a gothic haven where shadows and red LED lights played a crucial role in bringing the Delphis Dracula to life.
The Delphis Dracula Rises!
Promotional Video
The highlight of the campaign was a promotional video that combined suspenseful music with dramatic visuals, culminating in a slow reveal of the watch inside its custom collector’s box.
In our studio, we playfully spun this stunning timepiece and its unique collector’s box on our motion rig, capturing every angle of these beautiful collector’s editions.
Product Photography
Along with the suspenseful promotional video, we created a range of content, from macro shots that revealed the exquisite details of the watch face to dynamic wrist shots that showed off its elegance.
Additionally, we created teaser shots to build anticipation and evoke a sense of suspense ahead of the watch’s launch. These images feature the Dracula’s collector box shrouded in shadows, hinting at the mystery within.
The Delphis Collection
The project also included promotional product photography for two other new additions to the Delphis collection: the Delphis Dune and Delphis Horizon. In our studio, we crafted a unique atmosphere for each watch, ensuring that the distinct character of each timepiece was captured in its own individual style.
The Delphis Collection
The project also included promotional product photography for two other new additions to the Delphis collection: the Delphis Dune and Delphis Horizon. In our studio, we crafted a unique atmosphere for each watch, ensuring that the distinct character of each timepiece was captured in its own individual style.
Launch Results
Chronoswiss was delighted with the outcome, and the content we created attention across social media, luxury watch blogs such as Monochrome Watches and Fratello Watches, and various influencer channels.
We are proud to have contributed to the successful launch of the Delphis Dracula, a timepiece that is sure to become a unique collector’s item.
Launch Results
Chronoswiss was delighted with the outcome, and the content we created attention across social media, luxury watch blogs such as Monochrome Watches and Fratello Watches, and various influencer channels.
We are proud to have contributed to the successful launch of the Delphis Dracula, a timepiece that is sure to become a unique collector’s item.
See how our shooting day went!
Thank you, Chronoswiss
