Chronoswiss – Black Hole

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Chronoswiss

Space Timer Black Hole

Captivating product video and photography for Chronoswiss’ new timepiece – Space Timer Black Hole.

Client
Chronoswiss
End Product
Product Video & Photography
Year
2023

Overview

Explore the latest release of the Space Timer Black Hole by Chronoswiss through the incredible content we created.

The Client

Our returning client, Chronoswiss, approached us once again with an exciting project, to create content for the launch of their latest masterpiece, the Space Timer Black Hole. Having built a successful partnership with our team in the past, they trusted us to bring their vision to life.

The Location

To bring this masterpiece to life, we began by carefully setting up the blackout room in our studio, creating a controlled environment for optimal shooting conditions, which allowed us to get creative with lighting techniques that would accentuate the cosmic theme of the timepiece.

The Timing

In August 2023, we received the project request, and thanks to the smooth and effective communication between our team and Chronoswiss, we wasted no time in initiating the project.

About the Video

Creating the Chronoswiss Space Timer Black Hole video in our studio was an exciting project. To achieve the desired mood in the video that is resembling the vastness of space, we set the scene in our dedicated blackout room.

To further enhance the visual experience, we introduced the use of various substances, including fabric softener, olive oil, honey, and food color, among others. These substances, when expertly manipulated, lent a fluid and dynamic quality to the visuals, creating an otherworldly effect that beautifully complemented the timepiece’s cosmic inspiration.

About the Video

Creating the Chronoswiss Space Timer Black Hole video in our studio was an exciting project. To achieve the desired mood in the video that is resembling the vastness of space, we set the scene in our dedicated blackout room.

To further enhance the visual experience, we introduced the use of various substances, including fabric softener, olive oil, honey, and food color, among others. These substances, when expertly manipulated, lent a fluid and dynamic quality to the visuals, creating an otherworldly effect that beautifully complemented the timepiece’s cosmic inspiration.

Dive into the deep galactic abyss.

About
the Photos

The video we created was also complemented by the captivating photos in the same setup as the video, putting all the delicately assembled details and mechanics in the focus. The darker setup also enabled us to bring the fascinating luminova to life, making Space Timer black Hole ready for display to the Chronoswiss audience.

About the Photos

The video we created was also complemented by the captivating photos in the same setup as the video, putting all the delicately assembled details and mechanics in the focus. The darker setup also enabled us to bring the fascinating luminova to life, making Space Timer black Hole ready for display to the Chronoswiss audience.

Thank you, Chronoswiss

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

Krayon – Always Only Watch 2021

Krayon

Anywhere - OnlyWatch 2021 Edition

A product video showcasing the unique limited timepiece reserved for the Only Watch 2021 exhibition in Monaco Yacht Show. 

Client
Krayon
End Product
Product Video
Year
2021

Overview

Unique artistic creation made by Krayon, inspired by Claude Monet’s impression – rising sun.

The Client

It was a pleasure to say yes to this project when Krayon contacted us to create a custom product video. Knowing that Krayon is well known in the watch industry for their artistic approach to watchmaking sparked our creativity resulting in a stunning product video.

The Location

This incredible timepiece was shot in our studio in Zürich, Switzerland. With our specialized equipment and environment that allowed us light manipulation we captured the incredible details of the delicate miniature mozaic presented on the dial of the watch.

The Timing

Krayon contacted us to create a custom product video for their unique Anywhere model for the 2021 OnlyWatch charity auction. The auction took place in Geneva where this beautiful creation raised funds for Duchenne muscular dystrophy (DMD) research.

About the Brand

Krayon is a Swiss watch brand founded by the gifted watch design engineer Mr. Remi Maillat in 2013. Even though it is a newer brand, it is undoubtedly establishing its place among watchmaking giants.

The most distinctive feature that launched Krayon on the high-end of the watchmaking happened with the second creation, Anywhere. With its unprecedented feature of indicating the duration of the day and the time at which the sun rises and sets at any given point on the globe. We can agree that this is a truly remarkable feature not many even dared to attempt to create.

About the Brand

Krayon is a Swiss watch brand founded by the gifted watch design engineer Mr. Remi Maillat in 2013. Even though it is a newer brand, it is undoubtedly establishing its place among watchmaking giants.

The most distinctive feature that launched Krayon on the high-end of the watchmaking happened with the second creation, Anywhere. With its unprecedented feature of indicating the duration of the day and the time at which the sun rises and sets at any given point on the globe. A truly remarkable feature not many even dared to attempt to create.

Definitely a work of art down to the smallest details.

Remi Maillat’s everyday experiences push him to imagine new watchmaking solutions. He’s mostly drawing inspiration from nature, combining it with mathematical abstraction to create unique masterpieces. Besides the advanced functionality, anywhere is an extraordinary art piece decorated with mozaic hand-paint in miniature.

This is exactly why we suggested to the client to do a video with graphics, so we could emphasize and draw the attention to certain parts of the watch and maximize viewer’s experience. It was a pure joy to get creative with light exposure and give this timepiece the spotlight it deserves.

Thank you, Krayon

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

Cyrus Watches – Klepcys Dice

Cyrus Watches

Klepcys Dice

A promotional video for the world first Double Independant Chronograph Evolution

Client
Cyrus Watches
End Product
Promotional VIdeo
Year
2021

Overview

A promotional video that displays the latest addition to the Cyrus Watches family, Klepcys Dice- the world’s first double independant chronograph evolution.

The Product

We were approached by our returning customers Cyrus Watches once again, this time with a request to help them unveil their newest innovation - the world's first double independent chronograph evolution watch. It was our pleaseure to accept the challenge and help present another masterpiece created by Cyrus to the world.

The Location

The shots were captured in our custom studio in Zürich, which gives us maximal control over every light source and reflection, providing a perfect environment for capturing product footage. We combined the watch footage with Formula 1 footage for the dramatic effect resulting in a very dynamic promotional video.

The Timing

Our studio set up has become further refined, allowing us to capture footage at maximal quality, within a minimum time frame. The entire project was finalized in August 2021 and we have to say we made Cyrus team extremely happy with the results we provided.

About the Video

Cyrus Watches is a well known Swiss watch brand, especially recognizable for their insatiable quest for innovation. Their highly experienced team keeps the new timepieces coming and each one is unique with its shapes, depth, proportions and functions. We were delighted to hear that we are going to cooperate on another project together with Cyrus.

The idea behind the creation of the Klepcys Dice was born out of the need to measure the elapsed times between two consecutive sportsmen. To present this innovative function we edited the clips of the watch seamlessly with the footage of the HAAS F1 team with Mick Schumacher on board – the official timekeeper of the Cyrus Watches.

About the Video

Cyrus Watches is a well known Swiss watch brand, especially recognizable for their insatiable quest for innovation. Their highly experienced team keeps the new timepieces coming and each one is unique with its shapes, depth, proportions and functions. We were delighted to hear that we are going to cooperate on another project together. with Cyrus

The idea behind the creation of the Klepcys Dice was born out of the need to measure the elapsed times between two consecutive sportsmen. To present this innovative function we edited the clips of the watch seamlessly with the footage of the HAAS F1 team with Mick Schumacher on board –  the official timekeeper of the Cyrus Watches.

This modern chronograph is the result of a deep reflection on the role of timing in sports competition.

The functions of the watch indicated that the promotional video should be dynamic and that it should reflect the sporty design of the watch.

To achieve this effect, we decided to play around with red and blue lightning, followed by energetic music. We managed to create a truly unique promotional video that gives you goosebumps. 

Thank you, Cyrus Watches

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

Chronoswiss – Open Gear Tourbillon

Chronoswiss

Open Gear Tourbillon

Product video for the Chronoswiss Open Gear Tourbillon watch.

Client
Chronoswiss
End Product
Product Video
Year
2021

Overview

The watches characteristic color makes it stand out on a black background without any tricks, therefore, all of the effort was put into the lighting and macro shots to achieve a pristine, render-like quality of this absolute beast.

The Client

Our returning client Chronoswiss has tasked us with the creation of the product video for their Open Gear Tourbillon.

The Location

The video was shot in our custom-built studio, giving us maximum control over even the finest details of lighting.

The Timing

The project was conceptually developed, shot and edited in March 2021, just on time for the debut of the Open Gear Tourbillon.

About the Brand

Chronoswiss continues to impress with the latest watch from their limited-collection that counts only 50 pieces – the Flying Grand Regulator Resec.

It is crafted from stainless steel with a blue diamond-like-carbon coating applied to it, giving it a hardness of 4.500 Vickers, making it extremely scratch-resistant.

About the Brand

Chronoswiss continues to impress with the latest watch from their limited-collection that counts only 50 pieces – the Flying Grand Regulator Resec.

It is crafted from stainless steel with a blue diamond-like-carbon coating applied to it, giving it a hardness of 4.500 Vickers, making it extremely scratch-resistant.

A dynamic edit utilizing lots of contrast and dark tones, shot with high-quality macro lenses.

The video was filmed with the utmost attention to every little detail, resulting in footage which seems close to rendered.

The contrast between the darkness and the blue accents of the watch are an excellent example of showing how high-level editing can implement quality storytelling into the narrative of a product.

Thank you, Chronoswiss

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

Urwerk – EMC Stormtrooper

Urwerk

EMC Stormtrooper

A short teaser for a widely recognizable watch.
Client
Urwerk
End Product
Social Media Video
Year
2020

Overview

A social media ad, specifically targeted at the sci-fi crowd, much like the EMC Stormtrooper.

The Product

Urwerk was busy with creating the EMC Stormtrooper. We wanted to reinforce their troops by showing it off properly.

The Location

The footage was captured in our studio in Zurich. We made sure to equip it with every little thing that aids the video.

The Timing

The video was taken from conception to completion in November of 2020. The script practically wrote itself.

About the Brand

No watch lover is surprised by the fact, that Urwerk made another super unique watch. The EMC Stormtrooper is based on the first EMC and had an extremely limited run of only 5 pieces.
The white ceramic housing fits perfectly with the stormtrooper look and to top it off, the watch even has a precision and amplitude dial. Having filmed the watch, we couldn’t help but fall in love with it, while silently hoping that we’ll get to see a Millennium Falcon edition one day!

About the Brand

No watch lover is surprised by the fact, that Urwerk made another super unique watch. The EMC Stormtrooper is based on the first EMC and had an extremely limited run of only 5 pieces.

The white ceramic housing fits perfectly with the stormtrooper look and to top it off, the watch even has a precision and amplitude dial. Having filmed the watch, we couldn’t help but fall in love with it, while silently hoping that we’ll get to see a Millennium Falcon edition one day!

A fun edit focusing on the narrative, which inspired the creation of this fun, yet very precious watch.

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

EsperLuxe

EsperLuxe

Lorem Ipsum About Client

The Client

EsperLuxe is a global online boutique luxury platform from the USA focusing on selling high-end watches, jewelry and other artisanal products.

The Service

We have been working with EsperLuxe in the role of their lead video agency. This includes filming and recording various videos, as well as creating bi-weekly content for their YouTube channel.

A snippet of the content we created

Even though we’ve created more than 60 videos for the brand, we wanted to keep it short and only share a few of the videos. Should you be interested in more, do check out Swiss Watch Gang’s channel here: . The viewership is appreciated and the content is definitely worth watching.

The Process
The YouTube Channel
The Results

The Creative Process & The Brand

In order to give our audience a clear introspective into our processes and how we work, we have decided to create a quick sample of how we were able to help out Swiss Watch Gang. A key goal of Effekt Agency is to demistify a creative agency’s process and involvement, in order to create transparency and trust between clients and agencies.

About the Brand

Due to the fact that most of EsperLuxe’s customer acquisition happens online, at a global scale, unique content is of their highest priority. After years of building their Instagram and  Facebook accounts we advised them to focus their attention also on YouTube. 

To expand the online buying experience we deliberately started creating watch reviews so their clientele visually gets a good grasp of the product from all perspectives. The videos are used as a sales tool for customers as well as an educational tool for watch enthusiasts on his website & YouTube.

The YouTube Channel

Step 01

Pre-Production

All videos are planned and discussed with EsperLuxe and their brands in advance. Together we discuss the product, topic of the video and other ideas to make the video as valuable as possible for their platforms. For the video format we decided to create reviews with a voiceover which is recorded in a studio in the US and the products are filmed in our studio in Zürich, Switzerland.

Step 02

Production

For a video we take about 1-2 days for the script, voice over and logistics, 1 day of filming, 2 days of editing and color correction.

After the video is finalized we start with the YouTube optimization which includes the custom thumbnail creation, intriguing video title, video description, video tag analysis and adding the cards and end screen buttons.

Step 03

Post-Production

We create teasers for each video, which is distributed on Instagram, Facebook and LinkedIn. (9:16 Size Format for Instagram Story with custom graphics + 4:5 Size Format for Instagram Post)

The main types of videos that we are creating for EsperLuxe are watch reviews with custom graphics.

Videos are produced at least 2-3 weeks before publishing.

Step 04

After-care

For a video we take about 1-2 days for the script, voice over and logistics, 1 day of filming, 2 days of editing and color correction.

After the video is finalized we start with the YouTube optimization which includes the custom thumbnail creation, intriguing video title, video description, video tag analysis and adding the cards and end screen buttons.

The Results

Our efforts have generated results. We’ve been closely monitoring the statistics of the videos in order to be able to make minute adjustments that would influence the videos performance. Below, we will share a few things that have happened since we launched the first video, on the 12th of August 2019.

Repeated snippet of the video content

We appreciate your interest in our project summary. Just so you don’t have to scroll up all the way again, we have duplicated the section so that you may be able to see these videos in a new light. As we have already mentioned, the Swiss Watch Gang YouTube channel continues growing every day and its audience is becoming more and more engaged.

2.500.000+

Impressions

81.000+

Hours Watched

80.000+

Monthly Views

15.000+

Subscribers

These combined efforts make Swiss Watch Gang the fastest growing watch-related YouTube channel for the young generation and Top 3 in Switzerland in the watch industry.

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.

Swiss Watch Gang – The Man Behind The Brand

Swiss Watch Gang

My Story

An introductory video to the man behind Swiss Watch Gang.

Client
Swiss Watch Gang
End Product
Brand Image Video
Year
2019

Overview

Beautiful shots establishing scenes from our everyday lives,
laser-focused on the tiny marvels of engineering that decorate our wrists.

The Client

Swiss Watch Gang is the leading company focused on seeking out the craziest, most unique and beautiful luxury watches on the planet, located in the very heart of the industry, Switzerland.

The Location

The majority of the footage was shot in the beautiful city of Zürich and our studio located in Zürich. Secondary inserts were captured at Baselword 2019.

The Timing

The video footage was shot across multiple shooting days from March to June 2019. Due to the client's wishes, the post production was completed in the August of 2019.

About the Brand

Swiss Watch Gang has been providing luxury watch enthusiasts with stunning photography of the world’s finest luxurious watches since 2016.

Our repeated collaborations have drawn us closer together and we were contacted to craft the company’s first corporate video, revealing the man behind the scenes and his story.

About the Brand

Swiss Watch Gang has been providing luxury watch enthusiasts with stunning photography of the world’s finest luxurious watches since 2016.

Our repeated collaborations have drawn us closer together and we were contacted to craft the company’s first corporate video, revealing the man behind the scenes and his story.

A passionate, tense and sophisticated corporate reveal video narrated by the person behind Swiss Watch Gang.

The video focuses on sharing Marko’s captivating story with his audience – old and new – enabling the viewer to get a glimpse of the face behind the brand.

Thanks to the establishing footage, mixed with cutouts from Marko’s everyday life being combined in a beautifully flowing edit, that just explodes with enthusiasm, passion and honesty.

Thank you, Swiss Watch Gang

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

Or keep browsing.

There’s plenty more where this came from, if you’re looking for inspiration,
feel free to look at some of our other videos.