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Martina Pink
Corporate identity
Unique corporate identity direction with the signature pink color.
Client | Martina Pink |
---|---|
End Product | Corporate identity |
Year | January 2023 |
Overview
A feminine corporate identity conveying a sense of playfulness and creativity, while also being capturing the attention of audiences who are drawn to its bold and distinct hue.
Client
Martina Pink approached us with the desire to set up a strong foundation for her newly founded business for cleaning services.
Aim
The client wanted a design that would make her distinctive from the similar businesses whilst keeping the feminine characteristics.
Services
Our package for corporate identity clients consists of 3 variations of stylescapes, 3 distinctive logo presentations, identity guides and deliverables.
CONSISTENCY
Identity Guide
Pink is a feminine color that expresses confidence, uniqueness and individuality. This is exactly why the founder of the company chose pink as the main color to represent her newly opened business. We set up the identity guide which serves as a foundation of the visual elements for the unique brand – Martina Pink.
different options
Logo Design
When designing a logo for Martina Pink, it was important to keep in mind the brand’s values and target audience. With the targeted audience such as schools, kindergartens and beauty salons, we thought a handwritten font would be suitable the most as it gives the impression of a feminine, personal and approachable touch to the design. We incorporated a stylized golden crown which is also often associated with femininity, as well as masterful services.
3 different variables
Stylescapes
We set the brand direction with the use of 3 variations of stylescapes, each one with a different approach to the desires of the client. You’ll find a feminine and gentle variation with pink and gold, youthful business stylescape with a combination of dirty pink and dark blue elements, and finally, rose pink stylescape inspired by dust particles interpreted as polka dots.
REAL-LIFE SIZE PREVIEW
Mockups
Mockups were an essential part of the branding process for Martina Pink. They allow the owner to visualize how her products or services will appear in real-world scenarios, enabling her to make informed decisions about design and marketing strategies to take in the future.
Stationary applications of the design
Stationary
Last part of the process for Martina Pink included the stationary design. We prepared business cards, envelopes and letterhead in the direction we decided upon.