Corporate identity combining modern and traditional elements for 360 Virtus GmbH.
Client | 360 Virtus |
|---|---|
End Product | Corporate identity |
Year | 2022 |
Overview
A strong and recognizable corporate identity for administrative company 360 Virtus GmbH situated in Zürich, Switzerland.
Content
We were approached by 360 Virtus with a request to make a strong and recognizable corporate identity for their company that specializes in relieving the administrative workload of private and corporate clients. We gladly accepted this creative opportunity.
Aim
The intention behind branding was to indicate the main goal behind their company's services, which is providing their clients with more time for their personal and professional work.
Services
Corporate identity made for 360 Virtus GmbH included the complete designing package we offer, ranging from brand foundations, 3 different versions of stylescapes, several options for logo design, logo mockups, identity guides and deliverables.
About the Client
360 Virtus is a company performing management in the financial and service domain situated in Zűrich, Switzerland. They are inspired to relieve their private and corporate clients of their workload, and provide them with more time to shift focus on their family, hobbies, other work assignments and similar.
CONSISTENCY
Identity Guides
In this age, we’re introducing a lot of stress in our lives and the 360 Virtus team chose a noble way to help people using their professional set of skills. In order to help them accumulate more such clients and to attract their targeted group of people in need for such services, we suggested a young, powerful and hip color palette combining white, dark blue and pink. With these we intended to suggest the security, reliability and professional services 360 Virtus is offering to their clients. Also, to ensure 360 Virtus’ brand consistency, we set up the following brand guidelines, which are very important to set up the strong foundation of a brand.
different options
Logo Design
We tried several different options for the 360 Virtus logo but we were mostly inspired to use a circle in the design that would indicate 360 degrees which we thought would strongly suggest the full offer of company’s services to their clients. Moreover it indicates company’s circle of trust. Lastly, we also included a simplified and unique representation of their company’s lily, which is inspired by the Florentine Lily. The Florentine Lily represents humanism, art in its all forms and patronage, and has many other meanings behind it which makes a perfect indication behind this company’s services and their mission.
3 different variables
Stylescapes
One of the initial steps in our company’s designing process is creating 3 variables of stylescapes. They are basically design mockups that help the client see what feeling/energy the brand will have. Using this step in the process, we set up a visual demonstration for the 360 Virtus team, in which we show the ideas for the direction of the brand such as colors, typography, images, design elements, etc. The goal is that the client chooses one, in this case they chose the first out of the 3 presented stylescapes.
REAL-LIFE SIZE PREVIEW
Mockups
Mockups are a perfect way to demonstrate to the client what the end design is going to look like in its application. To provide the 360 Virtus team with such insight, we created mockups of T-shirts, hoodies and nfc cards with their new logo decorating them.
Stationary applications of the design
Stationary
The brand identity also included a stationary package that consisted of business cards, envelopes, letterhead and nfc cards, all beautifully displaying the 360 newly designed Virtus logo.
Thank you, 360 Virtus
